The Samsung Galaxy Fold is off to a rocky start. We knew that on release to expect a crease, but the number of review units having display issues alarmed not only retailers but Samsung themselves.
In a statement released by Samsung, they are feeling the need to hold off on the release until further testing can be done.
We recently unveiled a completely new mobile category: a smartphone using multiple new technologies and materials to create a display that is flexible enough to fold. We are encouraged by the excitement around the Galaxy Fold.
While many reviewers shared with us the vast potential they see, some also showed us how the device needs further improvements that could ensure the best possible user experience.
To fully evaluate this feedback and run further internal tests, we have decided to delay the release of the Galaxy Fold. We plan to announce the release date in the coming weeks.
Initial findings from the inspection of reported issues on the display showed that they could be associated with impact on the top and bottom exposed areas of the hinge. There was also an instance where substances found inside the device affected the display performance.
We will take measures to strengthen the display protection. We will also enhance the guidance on care and use of the display including the protective layer so that our customers get the most out of their Galaxy Fold.
We value the trust our customers place in us and they are always our top priority. Samsung is committed to working closely with customers and partners to move the industry forward. We want to thank them for their patience and understanding.
With a phone retailing at $2000, more scrutiny will be placed on that phone, despite it being a generation 1 device. It will be interesting to see how Samsung and retailers handle the warranty for this device.
This is not the first time Samsung had to double back on a device. It was about 3 years ago when the Note 7 had to be pulled and delayed. Though this was because of a battery issue, Samsung has proven that they can learn from their mistakes and comeback even stronger for the next generation of phones. I suspect like like the Note II, the Fold II will be the device to sway the market in having faith in Samsung’s ability to innovate.
The Fold will hopefully be released next month with fixes that will calm the concerns of customers looking to purchase this device.
Source: 9to5 Google