Google has been ramping up its advertising game as of late (Google) and they are continuing their efforts into South by Southwest. South by Southwest, aka SXSW or South By, is a festival of media, art, music, and film that takes place mid March every year in Austin Texas.
With a number of tourists flooding Austin for the festival Google will be hosting a Google Assistant fun house aimed at showing off the capabilities of Google’s smart assistant products.
Those interested in checking it out can go to 1301 E Cesar Chavez St in Austin, TX. I am sure Google will have other plans to showcase their Assistant products at South By.