Net neutrality is gone and AT&T need people to sign up for their DirecTV Now service, so what better way to get subscribers then to sign up some of your 128.6 million wireless customers?
Reports note upper management encouraged gaining subscribers for their DirecTV Now service even at the expense of telling people to sign up to prevent a cellphone purchase fee (which didn’t exist). Other practices included signing up members for multiple accounts so the $10 promotional credit equated to around the amount of the standard subscription fee of $35.
AT&T’s response was if they discovered multiple customer orders and cancellations actions were taken against managers and reps.
As an AT&T customer I can attest to being told by a rep I would be charged for a replacement sim card, something I was never charged with before as a customer. And that charge would be waived if I signed up for a DirecTV Now trial period. So I do not find this story hard to believe. In fact I’m curious what else they did to get wireless customers to subscribe to their DirecTV Now service?
I’m sure now they own Time Warner we can expect to see more stories like this to surface.
